The Basic Stuff

Every website needs a domain name. Example "WebBootCamp.com" is a domain name. Your domain is your website address, a.k.a. URL (universal resource locator). Should you use your company name for your domain? Maybe, maybe not. Is it memorable? Easy to spell? Does it contain keywords that relate to your business? For more considerations on choosing a domain, I’ve put together the following checklist.

Pick a memorable name. How catchy is it? Would the average person be able to remember just your website name, without looking through their bookmarks (if they have even bothered to bookmark it, that is)?

Make it easy to spell! Face it, most people can’t spell. Try to target for the masses when you pick your name. Think of everyone having a 7th grade education.

Make it short, try for a two or three word domain. When possible, name your company the same as your domain name. Whether you actually add .com to your company’s name makes little difference.

Use keywords in your domain. Try services like http://inventory.overture.com/d/searchinventory/suggestion/, https://adwords.google.com/select/tools.html, and wordtracker.com to see what people are searching for, in BIG NUMBERS, related to your subject.

Don’t use numbers or hyphens. These are easily overlooked or forgotten when people type in your domain. Unless you’re using a stand out combination like 911alert or 123homerepair, don’t go numeric. If you use hyphens, then every time you tell someone your domain, you have to say "it’s blah-blah-blah.com - with the hyphens". This is not impressive, and you risk losing traffic to blahblahblah.com. You’re asking your potential customers to work harder, to remember tedious details about your name. Simplicity is important, because you want them to find you. You’re building a brand here.

Don’t buy any other extension except a ".com" This is the best branded domain extension, highly known and trusted. Any other extension is practically worthless, in my book. In addition to being first in the minds of the public, remember also that most people trying to find a company will put a com after that company’s name in their browser. It’s second nature to most of us. A .org can bring attention for non profits, but even most of those companies will try to purchase a .com as well.

Avoid running names together that end in a vowel and begin in a vowel. EXAMPLE: freeebook.com Also try to avoid having the second word start with the same letter as the last letter of the last word. These combinations can look weird, and are often likely to be misread or simply forgotten. By avoiding these two combinations, along with numbers and hyphens, we make sure our words (and our brand) will stand out.

EXAMPLE: WebmasterNow.com

Good For Starting Sentences, Not Domains

Avoid starting your name with THE, or A, if being used as the word A. EXAMPLE asimplehome.com - "a" is likely to be forgotten. While it is true that directory listings usually list alphabetically, search engines do not.

If you can come up with a catchy name starting with "a", by all means, do so. You may find yourself first in the yellow page listings. Have a look there first, and see what the competition looks like. What are their names, how do they rank?

Now, here’s where it gets interesting. You’ll see that names starting with numbers get displayed first (for non paid listings). So the big question becomes, is yours the type of product or service that will do well from yellow page traffic? You must carefully weigh this against overall branding of your company.

You could of course, have more than one domain, and more than one brand for your company, but be careful about promoting the same sites with different names to the same search engines. You could find yourself banned from those search engines altogether.

Brand New?

Don’t pick your name as your domain name, unless you’re famous. Names aren’t keywords (won’t help your search engine rankings), and usually easily forgotten. Unless you’ve built a big brand around your name already, stick to a good key phrase! It is much easier to brand.

Who’s who, and is my name taken?

To search available domains, and to find out who owns registered ones, use the whois function at http://www.internic.net. If you come across a registered domain, it will show you where it was registered. The next step to detecting the identity of the actual owner, is to visit the registrar (this is where the domain was registered) site listed, and use their whois search. This should provide you with name, address, phone number and email of the rightful owner. Unfortunately, this information is not always available, but it is most of the time.

A Common Myth Equals Missed Opportunities

All the great domains are taken. Hogwash! The dirty little secret is, thousands of great domains expire every day! Here’s a handy resource for finding great expired and expiring domains - http://deleteddomains.com - I’ve found some real gems here, like webbootcamp.com, webmastertoolset.com, customoilpainting.com and customoilpaintings.com - all formerly owned and let go, just to name a few.

When applicable, do try to get the singular and plural versions of your domain like we just saw with customoilpainting(s). When one could be easily be mistaken for the other, it helps to be covered this way. You’re also protecting your brand.

Another expiring domain service to check out is snapcheck.com. They have some interesting statistics for expiring domains, such as google page rank and yahoo and dmoz listed domains. Bear in mind that any "perceived value" on a domain put there by a search engine listing or page rank is inherently fleeting. That’s because the content that was responsible for that listing is now gone, and it is simply a matter of time before the search engine’s spiders crawl the site again, and re-evaluate it’s content. In other words, the search engine ranking is very likely going to disappear soon, unless you quickly repopulate the site with compelling content, worthy of the rank the original site had.

Roads To Nowhere, No Stops Ahead

One tasty bonus that accompanies a popular site is link popularity. This is how many other websites link to the domain in question. Think of a link as a road into your website. Quite often, webmasters do not update their links when the site they’re linking to changes or disappears altogether. So if you find an expired (or soon to be expired) domain with high link popularity (many links to the domain), it may well stay that way for some time to come.

Case in point: special-report-network.net was once a very successful ad network run by online marketing guru Allen Says. For reasons unknown, he shut down the site and let the domain expire. The domain had over 14,000 links pointing to it! The weird part is, it still does! Want proof? Go to alltheweb.com and search for "link:http://www.special-report-network.net", without the quotation marks. This will show all the sites linking to it. The domain got snatched up by Ultimate Search, a hong kong company that registers thousands of domains, and makes money from paid search results. The site has nothing to do with the original ad network site that Allen built and made successful, yet the links remain, and links equal traffic.

Bear in mind not all links are created equal. Link farms (A.K.A. FFA or "free for all" links pages), and seldom visited by real people. Instead, automated programs add people’s URLs when they submit to a mass submission service, hoping to generate big traffic. Instead, all they get is a bunch of spam, which they’ve agreed to receive, in order for using the service.

How can I snag that expiring hottie?

When you find a name that is pending deletion (the owner hasn’t renewed it), the next step is to try to secure it, the moment it becomes available. Strangely, domains do not fall back into the pool of availability the day they expire. It can take up to 60 days or more in some cases for them to "drop", and the times are not announced. Thankfully, there are automated services to perform this task for us, such as Namewinner.com, Snapnames.com, Expirefish.com, and Pool.com. Prices vary, and none can guarantee success.

Namewinner lets users bid against each other for expiring domains and only the winner pays, while Snapnames and Expirefish are first come, first served, meaning only one user has a shot at grabbing a particular domain. Snapnames also has the most registrar partners, (including Network Solutions), which may give them an edge for securing expiring domains that are currently registered with their partners. They also have the highest price tag, and you pay whether or not they secure your name. Pool.com is a newcomer that seems to rival the services of Snapnames, with better prices.

One more method you might try, is going directly to the current owner. Let’s say your desired dropping domain is already "back ordered" on Snapnames.com, and Expirefish.com. Now you can still bid for it at Namewinner.com, and Pool.com, but you feel the odds are against you. If you’re really hot on the name, and willing to pay a premium, you may be able to bypass the solutions above, simply by cutting a deal with the current owner.

This can be a bit risky however, because once the owner realizes your interest, they may decide to ask for a unreasonable sum of money, or simply see value in the domain again (generated from your interest), and renew it as an investment. Assuming you can make a deal, you may want to suggest using escrow.com, which eliminates the possibility of fraud for both of you. The owner will need to renew the domain before they can transfer it to you.

The Website Graveyard - Visit Those Spooky Remains!

Once you’ve found a deleted or soon to be deleted domain you fancy, you might want to take a trip into the past, to see what that site used to be! Now bear in mind most domains that are registered are never developed, so there may be nothing at all to see. But for those domains with a tangible history, we can often peek at their ghost, courtesy of the wayback machine at http://www.archive.org.

One Owner, Driven Only On Sundays

Another way to check the history of a domain, is simply to search for it. Try searching google, and groups.google.com, to see what people may have said about the site. You may think twice about purchasing a domain with a sketchy history.

Speculators Beware!

Don’t go overboard and buy every known extension for your brand - (.net, .org, .biz, .info, etc.). Big corporations like google can afford to buy all the country domains. When you’re starting out, remember, domain fees are yearly, and you need to consider the lifelong cost of each domain. For most people, one domain is just fine.

You may think snatching up good domains and reselling them would be a lucrative business. The problem is, finding a buyer is not easy. In fact, that’s an understatement.

Don’t register domains containing trademarks. You will likely here from that company’s legal department if you do, and will be forced to relinquish the name by The World Intellectual Property Organization (WIPO), or a lawsuit, or both.

Who’s in charge?

Icann (The Internet Corporation for Assigned Names and Numbers) oversees the domain registration business. Their URL is http://www.icann.org. If you ever have trouble with your registrar, it may be worth reporting to Icann.

Case in point: A client of mine tried to switch his domain to another registrar (at my suggestion), to get added free features (free URL forwarding), and save money. His current registrar denied the transfer, and tried to charge him a fee for leaving! Once we threatened to take up the matter with Icann, and publicly expose them at Icann’s forum (http://forum.icann.org/regxfer), they immediately backed down, and released the domain.

If you believe someone has registered a domain that infringes on your trademark (or has infringed on your intellectual property), the authority to see is The World Intellectual Property Organization (WIPO), at http://wipo.org

Brand Awareness

Capitalize each word of your domain in your sig files and letterhead, and anywhere else you advertise your domain. It helps your brand stand out.

EXAMPLE: http://www.WebBootCamp.com looks better than http://www.webbootcamp.com

Also, only add in http://www. when you’re creating links back to your site (i.e., email, websites, and online forms). In all your offline advertising, such as signs, business cards and letterhead, you should definitely skip http://www. and just use "YourDomain.com". You only have a second or two of people’s attention when they see your URL, so make it count. Brand that name! Just make sure your web host has your site set up to show without WWW. Most sites are correctly set up to display when a person types in "YourDomain.com", or "www.YourDomain.com" but a handful, maybe 10% or so will show page not found, if you skip "www". That could be devastating, so check with your host, and demand that your site come up either way!

Ready To Buy Your .com?

Don’t overpay! I’m still surprised that many people don’t know they can buy domains for under $10 these days. Shop around. Currently I recommend http://www.TOSDomains.net. They offer a lot of extras like URL and email forwarding, free.

Keep Your Registration Current!

Don’t let your domain expire! You cannot afford to be even a day late in payment. If it falls into the redemption period, you may find yourself high jacked by your registrar for an outrageous renewal fee. See this illuminating article for more about the redemption period - "Domain Redemption Period Farce Exposed!" here: http://www.sitepoint.com/article/1034. If your expired domain falls back into the available pool, it may be registered by anyone, and you may have little recourse trying to recover it.

The easiest way to ensure you are sent renewal notices for your domain is to keep your email contact current for your domain. Perhaps the most common reason for people losing their domains, is simply that they switch ISPs, and subsequently, their email address changes, and they forget to update that information with their domain registrar.

If you own a lot of domains, keeping up with administration can be tedious. One trick I rely on, is to use one domain for my primary business email address, and on that registration "admin" contact, I use my ISP email. For all my other domain registrations, I use my primary business email address (based on my primary domain, which I will never let go). Now, if I should switch ISPs, all I need to concern myself with is changing that one domain record, to reflect my new ISP email. All my other domain records have that primary domain email as the admin contact, so as long as I keep the one record current (and keep the email account active), all will be current, and all domain renewal notices will be sent to me.

In the end, it’s not so much about the name, as it is what you make of it. Just look at all the big successful internet companies out there with strange names! Yahoo!

To learn how to set up your domain to point to your hosting account, I recommend the reading materials in Web Boot Camp, an all inclusive "how to" guide for web business. Get web savvy today! http://www.WebBootCamp.com/r.cgi?main

Copyright 2004 Jim Symonds

About The Author

Jim Symonds publishes Web Secrets Exposed! Eye popping, and jaw dropping, sneaky little web design tricks & web marketing secrets revealed. How did they do that? We show you! Subscribe Now FR*E! Just Go To: http://www.WebSecretsExposed.com

Domain name registration is a necessary, easy, and strategically important first step in establishing an online presence, whether for business or otherwise. A well-chosen domain name registration can set you up for success with your new site in so many ways, the most prominent of these being increased search engine traffic. Here’s some vital elements to consider when executing your domain name registration.

A good domain name registration, particularly for an online business, (which is the main focus of this article) is easily done, but at the same time requires choices that will impact your site’s effectiveness. So here, in no particular order, are some things to bear in mind when doing a domain name registration.

The extension - Will it be a .com, .net, .org, .info etc. Any of these will get spidered and indexed by the search engines, but if you can get a .com for your chosen name you’d be better off, as this extension is more common and carries an air of legitimacy with it.

Try not to have you domain name registration with your web host. The reason being that should you decide to part ways with your host, (and this isn’t uncommon!) it’s potentially a massive headache to move your domain as well. Split them up: you’ll be glad you did!

Your domain name registration, purchased from a reputable company should run you somewhere between $1-10, depending on the extension and the amount of time you sign up for.

Probably the most important aspect of your domain name registration is the choice of keywords to use in your domain name. Try to use the main keyword or phrase you’d like to optimize the whole site for, and see if you can craft a domain name around it. The search engines seem to favor keyword-rich domain names. Nuff said.

Keep it short if possible. A shorter name is easier to remember than a long one.

Don’t use your company name unless it has your keywords in it. There’s no point in ranking high for your name if no one is looking for it yet.

Try to keep your domain name registration topically relevant. As search engines get smarter and smarter, sites that display total relevance will rank higher than catch all sites.

Lastly, be sure to avoid other companies trademarks and copyrights in your domain name. For example, let’s say you’re an affiliate of The Sharper Image. It’s tempting to use some version of that name to promote your affiliate site, but don’t do it, unless of course you’d like to meet their lawyers!

To sum up, your domain name registration is easy to do, but important to do well. It can make the difference in whether you get found or not!

Keith Thompson is the webmaster at Domain Name Registration Today where you will find the latest news and information on domains.

Here are the top ten most frequently asked questions regarding on Internet domain name registration:

Q1. Which characters are allowed in Internet domain names?

A: For normal ASCII domain names, the letters a-z, the numbers 0-9, and one special character, the hyphen or dash "-". Note that domains cannot start or end with a hyphen. For the new tested IDNs (Internationalized Domain Names), the full range of Unicode characters are available. This allows nearly all of the languages on the planet to be represented within domain names, including Thai, Arabic, Lao, Hebrew, French, German etc.

Q2. How many characters can a Internet domain name have?

A: Generic domains (gTLDs) can have 63 characters in the second level, plus the top level domain, .com, .net etc.

Q3. How long can I register a Internet domain name for?

A: In most cases, you are allowed to register a Internet domain name for period of one to ten years. Longer periods are not currently allowed by the registry.

Q4. How long do Internet domain registrations take to make & process?

A: Typically ten minutes or so. Once you have chosen the name and paid the fee, most registration systems will register your name in near real-time.

Q5. Do I "own" a domain name I register?

A: Not really, it is more like a rental agreement. But importantly, you have the exclusive right to renew the agreement with the registry at the end of the initial registration period, so effectively you can keep the name as long as you want.

Q6. Why does my Internet domain name still show as unregistered in a WHOIS tool?

A: WHOIS tools are meant to show the nameserver / contact information for domain names held by a particular ICANN registrar. They are typical not updated in real-time and thus are not good indicators of current domain registration status.

Q7. How will I know if a Internet domain registration attempt has been successful?

A: WHOIS tool takes anything up to 48 hrs to be updated so can’t be relied on. A better indicator is whether you receive a confirmation e-mail from the domain registrar. You could also try registering the name again. By doing so, the registrar will do a "live" availability check on the name, which will indicate to you whether the name has been registered or not. This is not the same as a WHOIS look-up.

Q8. How long do domain names take to be active after registration?

A: Approximately 24 - 48 hrs, though because nameservers work as a distributed network, it can take up to 72 hrs or more before your domain name is accessible to all Internet users worldwide.

Q9. Can I register a Internet domain for later use?

A: There is no problem in registering domain names first, and using them later on. In fact, it is estimated that among 80% to 90% of all domain names are "idle".

Q10. Can I get a refund if I make a mistake & register the wrong name?

A: Nearly all domain registrars operate a strict no refund policy. This is because they are charged a non-refundable fee by the registry to perform the registration.

John Leong is the webmaster at Internet Domain Registration Guide where you will find the latest news and information on domain name registration.

Every day thousands of expired domain names come back onto the market. This is due to the owner not extending their registration. The reason for non registration of domains can be for a simple a reason that the owner forgot of no longer has any interest of funds to continue with the registration of their domain.

Once failure to re-register their domain it becomes an expired domain. If you are new to expired domains then this article on expired domains will tell you all you need to know.

Now there are several reasons you may want to register an expired domain. Two good reasons to do so are that all of the current domains you have searched for are already taken. Or that the expired domain names already have a good link popularity in the search engines which means that for a time you will get lots of free traffic.

The first step to finding an expired domain is to search for it. There are several sites available that offer expired domain searches. You can find many by searching on Google. Here are a couple of expired domain search engines I have found useful, you can try Deleted Domains or DomainsBot.

Once you have found some domains that are about to expire or have just expired then you will need to back order them to give yourself a chance of getting your hands on the expired domains that you have found. Backordering a domain can be done through many of the domain registration sites, however if you want to increase your chances of getting the domain name here is what you do.

The registry for com and net names gives each registrar a limited amount of bandwidth to attempt to register an expired domain name. Each registrar has a certain amount of affiliates; some have 1 affiliate whilst others have several. To increase your chance of successfully registering the domain you want you need to backorder with a service that has a greater number of affiliates.

To find out who has the most affiliates you can look at this whois search. This is a list of affiliates for each registrar, by choosing registrars with the most affiliates this increases your chance of winning your back order. For example Pool currently has the most affiliates so registering with them will give you a better chance of succeeding than someone who went with Godaddy.

This technique by no means guarantees you will get the domain you are after, but it will improve your chances over someone else who has registered with fewer registers. However you will increase your chances of winning by having the greater amount of back orders with different registrars. This is something many people do not realise when they back order expired domains.

Allan is the webmaster at NameSearchDomain.com where you canfind out all about Domain names.

Recently I made a mistake that may cost a great deal of traffic to my new web site.

Let me explain…

I studied so many books about Internet marketing over the last couple of years that I decided to start a new web site, and share my knowladge and experience with other fellow Internet marketers.

Since I read lots of information about search engine optimization (SEO), I intended to optimize all of my web pages for search engines from the beginning on, expecting Google to be my number one source of traffic in the near future.

I did an extensive keyword research using WordTraker, made a blueprint for my product and article pages, and the time has come to choose a great domain name for my new project.

I went to GoDaddy, the famous domain name registar, tried this and that, and finally came up with a beautiful domain name related to Internet marketing - netmarketingstrategies.com

You probably know that Internet marketing is a very competitive niche, so I was glad that this domain name was still available. I registered it immediately.

My site was up and running in 48 hours. Now I needed some fresh web content, and to get indexed by major search engines as soon as possible.

So, I spent a week or two writing search engine optimized content for my new online business.

I usually don’t submit my new web sites to search engines for indexing. I prefer when my sites are found on other web sites and get spidered automatically.

One of the easiest ways to have a link to a web site from other sites is by writing and distributing high quality articles. So, I wrote an article about two-tier affiliate programs and submited it to major article directories.

Within a couple of days I searched for my article title in Google and noticed that it did great. Publishers liked my article and they were publishing it on their web sites and newsletters.

I expected my home page to get indexed very fast.

Time went.

Each week I searched Google to see if my site has already got indexed. It didn’t.

I decided to see if my domain has been spidered by other major search engines. Yes, both Yahoo and MSN got it. So, what went wrong? Why Google won’t index my home page?

Here’s what I think went wrong: my further investigation showed that the domain name had already been used by another webmaster and had been expired half a year ago when I registered it. It seems that the previous domain name owner was using unfair search engine optimization strategies and his web site was banned by Google.

I sent a request to Google explaining the situation and asking to lift the ban from my web site. I am not sure if they will listen and help me.

I am ready to register a new domain name in a few weeks time if I still cannot get my site indexed by Google.

So, don’t make the same mistake I did… If you intend to optimize your new web site in order to receive traffic from Google and other search engines, make sure to check out if a domain name you’ve selected for your online business is not banned by Google before registering it.

Gerardas Norkus has been marketing online since 1997. Take advantage of his battle tested Internet marketing strategies that could quietly make you huge profits every single month. Take 7-part e-mail course at: http://www.netmarketingstrategies.com

There is a lot of confusion about the use of hyphens being used in domain names. While researching hyphenated domain names I found a lot of conflicting information so I will give you a distilled view of what is currently believed to be the facts regarding hyphens in domains.

When I started Name Search Domain I had a lot of trouble finding a domain that I could use to reflect the topic of my site. After quite a bit of research I decided on NameSearchDomain.com, without hyphens.

It used to be the case that using a hyphen to separate keywords in your domain name would give you a better ranking in the search engines. For a while this was the case but due to the over zealous use of keywords in domain names, search engines now consider this as a spamming technique. Using hyphens in your domain name still makes it easier for search engines to read but it generally will not benefit your ranking.

If you use an unhyphenated domain name like myself using keywords it is generally believed that search engines such as Google can pick out the keywords. If you use hyphens then the keywords are easier to pick out from your domain name. So if there is no search engine benefit to using hyphens and keywords in domain names why do people still use them. The answer is undoubtedly anchor link benefits and ease of readability.

If you have hyphens in your domain name it is easier for a human to read and recognise the keywords in a domain. Take a look at specialistcheeseemporium.com or visit specialist-cheese-emporium.com. It is quite obvious that the hyphenated version is going to be recognised more easily.

Recognising the domain name is one thing but entering a domain name into your browser is another. It is easier for someone to type the unhyphenated domain name and it is easier for someone to give out the domain name to a customer if it doesn't have hyphens in it. Some people may not know what a hyphen is.

There is believed to be another benefit of keywords in domain names and that is anchor links, that is keywords in back links to your site. If a webmaster links back to your site from their site they often use the domain name as the anchor text. This is obviously good for you as it helps in reinforcing those keywords with your site to the search engines. So if your site is specialistcheeseemporium.com they may type this as all one word or possibly as specialist cheese emporium. For the hyphenated version they would probably type specialist-cheese-emporium.com.

So when choosing your domain name and deciding on whether to use hyphens you need to consider how the domain name is going to be interpreted and used by other people, not machines. I chose my domain name without hyphens purely because most people will type domains without the hyphens. I do use hyphens but only in my filenames as this makes it easier for people to read and people are less likely to type in a page name as they are a domain name.

Find out more about Domain Names at Name Search Domain. Stuff you need to know if you are thinking of buying a domain name.

How many times have you read or heard on the news that someone hit a state lottery? Winning Millions of Dollars.

The odds of winning a major state / multi-state lottery is for example: 1 in 120,526,770 is your chance of winning the most popular multi-state lottery in the U.S. Power Ball.

Trying to guess which of the 1 to 53 and 1 Powerball number from 1 to 42 will come out on is mind boggling and to make it even tougher; the rule is that you must get the 1 in 120,526,770 right on the night that you play.

No holding onto your ticket and see if it comes out in a couple of weeks. If you don’t hit it on the date on your ticket. You can just trash your hard earned $1.00. If you purchased plays 10 then, just lost 10 of your hard earned dollars!

There is BETTER game for you to play with better chances to win (sort of speak)! One day as I was cruising down the information highway I came across some information that made me slam on my breaks! People were playing the NEW Lottery!

This Game is so cheap that it comes out to about 0.025342465753424657534246575342466 (my trusty calculator) per day to play. Being terrible with numbers I’m not even going to attempt to figure out what the odds of hitting this lottery is! One thing I’m sure of… this NEW Lottery has to have much better odds! What makes it special to me is; it’s for those of US who love letters and words.

I called it the Name Game.

One Play gets you a whole year to hit! Just about anyone can play it for less than pennies a day (refer to the 0.025 number above ….)

Simply come up with a domain name and buy it. Within days you could be on your way to Literally Millions!

Imagine if you were the one who came up with and bought Business.com.

You would have hit that Name Lottery for $8 million dollars! Yes, 8 Million! I repeat, that’s $8,000,000,00!

Business.com is the current record holder for that highest paid domain name.

It took the spot from Compaq who paid something like $3.300,000,00 million for the the domain Altavista.com back in February 3, 2000. You probably recognize the Altavista name now but before Compaq bought it, it was likely a big dude in the world of internet. Has these Million Dollar Figures made you decide to Play the Domain Lottery. If so here is a tip or two to get you started. The most popular web address (not the same as email address) end in .COM. The second most popular is .NET

The absolute major combination hit is to have a .COM consisting of just one word i.e. business.com if that isn’t available go for it’s sister version business.net. These names all go for just under $10.00. (If they aren’t already taken!

Just thought of one could you could you hold on please while I go check it out? ………… Thank you for waiting however I just tried business.TV and it is already taken and is probably up for sale. Once you purchase a domain name it’s yours. You can transfer it, let it just sit there or SELL IT!

In fact there is so much money to be made in domain names that there are companies who do just that. They put you domain name up for sale on their site!

You are charged a listing fee; usually starting at about $50.00 to $250.00. If your domain is sold through their site you are charged a commission fee which can be anywhere between 5 – 10% of the purchase price.

During the research for this article, I came across one which charges just $0.79 cents to list a domain name and NO Commission fees.

All in all when you are getting paid $8 Million for simply coming up with a name.

I’d say that’s a great way to hit any lottery, without having to get dressed, hurry to the convenient store before the deadline cut-off time!

Now: What would I do if I hit one of these Domain lotteries? I must state like many other multi-million dollar lottery winners. I’d keep working because words and writing is a part of me and is what I love!

Happy Domaining to You All!

Terri Wells
http://www.kingdom-domain.com
twells@writeme.com

Terri is a freelance writer, writing articles for businesses for a small fee.

1. Proper names VS Common Names. First of all there are two different kinds of names, proper names (unique words, person, place), or common names (things like cars or cheese.) The types of names that will have good lasting effect on the internet are proper names. Think of some of the biggest sites on the internet, such as yahoo or google, why are they the most popular search engines in the world and not searchengine.com? Simple, the average consumer will group names of things with there .com names. If the names are too similar they get lost in the mix. That is why no one names there car dealership cars. Sure cars are what they sell, but image the conversation, Frank asks “what dealership did you buy your car from?” Jim replies “cars” as you can image it would get really confusing. A lot of dealerships use proper names such as XYZ Motors. That is why a lot of sites such as cars.com aren’t doing as well as say vehix.com.

2. Real world Brands. The most successful brands on the internet are not “real world” brands. That is why amazon.com does over three times as much business as Waldenbooks.com or Borders.com combined. Internet branding is something completely new. In my opinion, the sites that are going to last on the internet are the ones with proper names. Proper names can be anything, names, and unique words. Use your imagination just as long as it is catchy and unique. It was a good idea to put www.what you are selling here.com back when the internet was young. People used the URL as a directory tool. This is a dying fad.

3. KISS Method. Keep It Simple Stupid. The best sites out there have simple easy to remember names. Alexa.com Excite.com you don’t see many popular names like incrdiblesearchingpower.com

4. Shorter means better. If there is a shorter way to use your name do it. There is a reason cnet.com isn’t computernet.com and schawb.com isn’t charlesschwab.com. The less I have to type in the search box the happier I am.

5. Spelling 101. Make your .com easy to spell. Back when your product was mailed by the postal service spelling wasn’t as important. You could get away with misspelled words and it would still be delivered. But now you have to enter your .com name exactly right for it to work.

6. What is in a name? Words that are better for search engine names and brand names all together have less total letters. That is why Datsun which has 6 letters to make there name changed to Nissan which has 4. As general rule brand names do better with the lower this number is. Such as Yahoo it takes 4. Google, it takes 4.

7. Abbreviate. Take a look at America Online. They didn’t make there site www.americanonline.com they made it AOL. Other abbreviated names include, MSN and Cnet. This goes with the keeping it shorter rule but it is another possible helper.

8. Name it after a person. In 1987, PC’s Limited changed its name to Dell Computer Corporation. In 2003, the company became Dell, Inc. Dell, Inc. became the most profitable PC manufacturer in the world. Dell sounds a lot better than PC’s Limited.

9. Hidden meanings. Most names have hidden meanings such as Amazon which is the largest River on earth, is the largest book store on earth. I recommend you take a look at http://en.wikipedia.org/wiki/List_of_company_name_etymologies

10. Run names by friends and relatives. They can be your best source for ideas, and best of all they will tell you if something sounds good to them or not. Ultimately what ever .com you choose it has to sound good to you!

I decided to pursue my passion, internet marketing. I have spent countless hours reading books, and listening to lectures. I finally decided to take the plunge. I created http://www.awesome-possum.com June of 2005. I hope in time to be a webmaster and internet marketer full time. I hope this article was helpful and informative. Email me webmaster@awesome-possum.com anytime. I am always happy to help.

Thanks Ryan Churchill

After the dot com crash, expired domain names and expired domain name traffic have been a source of potential income. It is important to inexpensively obtain the automated tools required to track the thousands of domain name registration and abandoned websites that are removed from the domain registry and become available for purchase.

Expired domain registration and the expired domain name traffic associated with them have been only available to those who had an automated system and tools.

Now, automated tools and resources are available for identifying, appraising and even buying these domain names on autopilot.

Expired domain names are those that had previously been registered to another owner. These domain name registration are available to the open market because of non-payment of the domain name renewal fees. Such domain names are returned to the open market about forty-five days after the expiration date.

Many domain names even point to fully functioning websites while many are registered for speculation. These names are registered by speculators in the hope of obtaining a profit on the resale of the domain name.

Numerous other domain names are registered for website development, but do not appear online. In a number of these cases, the domain name owners do not follow through with respect to the website development and allow the domain registration to expire.

However, there are a number of expired domain names with fully functioning websites, receiving daily traffic from the search engines, links and banner ads. The expired domain names that get this daily traffic can earn revenues if these are redirected to another website or marketed with affiliate programs.

Earning Profit from Expired Domain Names & Expired Domain Name Traffic:

1. Buying for speculation - There is now a large and highly profitable market for reselling domain registration at present, and speculators are looking out for developing technologies and trends. Evolution is constantly taking place in technology and trends. There are markets, being watched closely right now, that are expected to grow exponentially within a short span of time. It should be a good idea to locate and register expiring domain registration that are related to new trends, technology and markets in order to earn substantial profits.

2. Buying expiring domain names and redirecting the targeted traffic - Targeted keyword domain names can help to get traffic from those simply typing in keyword rich domain names into the address bar and hitting the enter key.

3. Buying expired domain name registration and putting up generic websites - Using tools like easy website building software, third party payment processors, auto responders and other applications, even a novice could put generic websites online with keyword rich domain names that should appear in the search engine rankings. These websites can be built using expired domain names to drive traffic to them and the domain registration and the developed website could then be sold together with the domain name, as a value added commodity.

4. Buying expiring domain names of websites that are already online – A number of expiring domain names are, actually, already functioning websites. The owners of these websites either did not renew their domain registration for some reason or simply stopped operating the website. In fact, quite often, these websites already have traffic from links to other websites, search engine rankings and even directory listings.

5. Buying expired domain names and using them for marketing affiliate programs - Affiliate programs are a good way to acquire an online business without even having a product. Affiliate marketers redirect traffic from the affiliate website to the website of the actual product or service and charge a commission or a fee when any of the redirected traffic results in sales. Affiliate programs have become an automated turnkey solution for a number of entrepreneurs, especially novices.

One can locate and register expired domain names that closely target the market of the affiliate programs and then draw that targeted traffic into the website with expired keyword rich domain names with content that satisfies the informational needs. Then the users can be led onto the sales page of the product.

Copyright © Active-Domain.com’s domain registration service. All rights reserved. This article may be reprinted freely as long as you provide an active link to our website at http://www.active-domain.com

There are many reasons why people buy expired domains. One reason is to resell them for a higher price to individuals who may have inadvertently let their domain expire. That’s not very nice, but it happens. Another reason is to get a domain that you really want for your business because the name is complementary to your business. One good, lesser known reason for buying expired domains is to use the traffic from the domains as a web site promotion technique.

Traffic brokering sites that sell traffic in bulk to website owners often buy expired domains and redirect traffic from the domain that expired to their clients as a web site promotion technique. Buying traffic from a traffic brokering service that actually sends you targeted traffic, traffic that is relevant to what your site is all about, can be a good web site promotion technique. However, you really must be careful in dealing with traffic brokers because you may get lots of traffic, but it may not actually be targeted traffic.

For instance, if your company sells word processing services, traffic sent to you from an expired domain for a company that sells boats isn’t going to be good for you. If you intend to use expired domains to direct traffic to your site as web site promotion technique, it would make more sense financially for you to buy the expired domains of businesses that are in your field, offering the same thing you offer who have shut down, and redirect the traffic yourself.

There are legitimate reasons why internet businesses shut down, but their traffic doesn’t usually cease when the domain expires. If the websites are indexed in the search engines, they will remain indexed for a while. If the website owner has promoted the site through web site promotion techniques like advertising in ezines, exchanging links, and so forth, you may benefit from the efforts they put forth before they shut their site down if you buy their expired domain and direct the traffic to your website.

Other than redirecting traffic from an expired domain as a web site promotion technique, you can also buy expired domains and develop them into a new website. The new website will receive the traffic that the expired domain would have normally received so a lot of the initial web site promotion techniques will already be done for you. This may be beneficial to you as a start-up company as it can give you a jump start on your promotions.

There are also opportunities in website brokering. A developed website with traffic can be sold, either outright or through auctions. These are sometimes called turn-key sites because they are actually developed businesses with clientele that someone can get into to without the time consuming startup and initial web site promotion techniques.

Buying expired domains that have traffic can be a good web site promotion technique to be used in connection with affiliate programs. For instance, if you are an affiliate for several pet related companies and you buy expired domains for pet supplies, you can use the domain as a directory to direct existing traffic to the various affiliate programs that you promote.

It is easy to find companies that sell expired domains by simply doing a browser search for "expired domains" or "buy expired domains". If you are buying expired domains for the purpose of taking advantage of their existing traffic as a website promotion technique, you do need to review the website’s statistics to be sure that the domain gets traffic and that the traffic is targeted. Alexa (www.alexa.com) has website traffic ranking reports that will provide such statistics.

Copyright Christopher J. Enders. Are you at the end of your rope, fed up and confused by all the scrambled internet marketing advice you’re getting? Whether you are new to internet marketing, or a website owner who wants to make more money from your website, learn the proven strategies that will sky-rocket your internet business at http://BiznessTips.com